Technical SEO is an essential part of website optimization, allowing search engines to crawl, index, and understand a site. Without a strong technical SEO foundation, content and keyword efforts may not reach their full potential. At Ads Online, we conduct technical SEO audits to identify and fix issues that could affect a website’s performance on Google and other search engines.
One of the main aspects of technical SEO is site speed. Google has made it clear that slow websites are penalized in search rankings as they negatively impact user experience. We optimize elements such as image sizes, caching, and file compression to ensure fast loading times.
Another crucial factor is site structure and internal linking hierarchy. A clear and well-organized structure makes navigation easier for both users and search engines. At Ads Online, we help our clients design an optimized site architecture with clean URLs and well-distributed internal links.
Additionally, structured data or “schema markup” helps search engines better understand page content, which can lead to better visibility in search results. For example, an eCommerce site using structured data can appear with product prices, ratings, and availability in search results, improving click-through rates.
Technical SEO also includes ensuring website security (HTTPS) and mobile responsiveness. At Ads Online, we conduct comprehensive reviews to make sure all technical SEO elements are in place, strengthening our clients’ website rankings.
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